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[ZES]⇒ Download Gratis Disrupted Stefan Pollack 9780983964155 Books

Disrupted Stefan Pollack 9780983964155 Books



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Download PDF Disrupted Stefan Pollack 9780983964155 Books

Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete. Pollack asserts brands must gain trust with iGen by listening and becoming fluent in iGen’s language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.

Disrupted Stefan Pollack 9780983964155 Books

Disrupted is an enticing new book from Stefan Pollack about the Generations Z or as he calls them iGen. Imagine a generation that has all it needs, wants and communicates at its fingers tips. Sound impossible? I remember when the iPad first came out. I knew it was a game changer because my 9 and 11 year-olds picked it up the same time my 65+ year old in laws did. Each saw the value it provided and it changed how they interacted and engaged others. Just as the iPad rewrote the technological and engagement rules, iGen will change how brands engage with consumers... and I would say for the better.

Being completely open for this review, Stefan and I are friends. I knew about his book months ago and was very excited to read it when it was released. I can honestly say that because of our friendship, I probably read it more critically than I would other books and Stefan doesn't disappoint.

Perhaps one of my favorite parts of the book is understanding the new marketing funnel that iGen is creating. Just like a Google algorithm, it adapts and changes based on metrics and variables that others haven't valued the same way. Or as Pollack puts it, "However iGen doesn't let just anyone in; iGen is the bouncer to their own private club, and brands are standing outside, lined up down the street and behind a virtual velvet rope. If you look wrong, wear the wrong clothes or say the wrong thing, you have to wait there and watch as better and cooler brands walk in." I love this example because it demonstrates how the game has changed. The consumer is in control and decides which brands it will and won't embrace. Fortunately as Pollack explains, there are guidelines to follow when engaging with iGen.

For me this book is required reading for my team of digital marketers at my firm. Anyone who truly wants to build a brand that will connect with this important demographic should read this book. It's a quick read and even contains a "Do's and Don'ts section for those who are the ultimate speed readers. What would I change? I found myself wanting to hear and understand more about the brands who are engaging iGen. Pollack includes brief sections on what's working and why but I wanted to learn more ala Jim Collins and his Good to Great series.

If you're a marketer, brand developer or innovator looking to connect with today's youth and young adults, Disrupted is your book. You won't be disappointed. I learned some valuable lessons that I will be using as we develop new digital marketing strategies for our clients.

Product details

  • Hardcover 144 pages
  • Publisher Pacific Coast Creative; 1st Edition edition (May 15, 2013)
  • Language English
  • ISBN-10 0983964157

Read Disrupted Stefan Pollack 9780983964155 Books

Tags : Disrupted [Stefan Pollack] on Amazon.com. *FREE* shipping on qualifying offers. Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm,Stefan Pollack,Disrupted,Pacific Coast Creative,0983964157
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Disrupted Stefan Pollack 9780983964155 Books Reviews


I always find Stefan Pollack to be insightful, thought provoking and interesting. I think his observations about the changing landscape for marketers are pretty good -- valuable and actionable.
Good read. Quick read. Lots of good data and info for marketers. Worth the read if you're in public relations, advertising, marketing, etc. Great gift for agencies looking to sell services to iGen relevant companies.
A quick, good read with well partitioned sections, all about how the next generation consumes content. Disrupted, or iGen, is all about the youth who will be the consumers of tomorrow, and how to influence their influencers by understanding their habits and infiltrate their ecosystem. A must read for PR practitioners who are not retiring in the next 5 to 10 years.
I utilized this book to help support research I was conducting on the constantly changing generational trends and its impact on branding and marketing. It is an excellent read and extremely informative of the generational trends occurring with the use of technology. Pollack coins the term iGen, which is spot on for the generation following Millennials. A must read for branding, marketing and public relations professionals.
Welcome to the world of the Digital-Native; a group that ignores traditional newsprint and watches less and less television. But at the same time, is more connected to and in tune with this dynamic world than any generation in history. They are that segment of society that has never known a world without the Worldwide Web, Wi-Fi or ubiquitous digital devices. And they are about to turn the study of behavioral economics on its ear.

After reading the sample, I downloaded the full version and read it essentially in one sitting. The author's style is engaging and conversational. He effectively outlines concepts and applies mini-cases -- citing a range of companies and categories from Amex and BP to Starbucks and TOMS Shoes -- to support his ideas and provide deeper insights.

The author does not even begin to imply he has all the answers related to Digital-Natives. However his insight into making a brand relevant, engaging and authentic to this group is worth the price of the book alone.

If you seek a prescriptive work on how to communicate with or market to digital-natives, this may not be the book for you. However, if you want your horizons broadened and conventional marketing wisdom challenged, it's an outstanding read!
Disrupted is an enticing new book from Stefan Pollack about the Generations Z or as he calls them iGen. Imagine a generation that has all it needs, wants and communicates at its fingers tips. Sound impossible? I remember when the iPad first came out. I knew it was a game changer because my 9 and 11 year-olds picked it up the same time my 65+ year old in laws did. Each saw the value it provided and it changed how they interacted and engaged others. Just as the iPad rewrote the technological and engagement rules, iGen will change how brands engage with consumers... and I would say for the better.

Being completely open for this review, Stefan and I are friends. I knew about his book months ago and was very excited to read it when it was released. I can honestly say that because of our friendship, I probably read it more critically than I would other books and Stefan doesn't disappoint.

Perhaps one of my favorite parts of the book is understanding the new marketing funnel that iGen is creating. Just like a Google algorithm, it adapts and changes based on metrics and variables that others haven't valued the same way. Or as Pollack puts it, "However iGen doesn't let just anyone in; iGen is the bouncer to their own private club, and brands are standing outside, lined up down the street and behind a virtual velvet rope. If you look wrong, wear the wrong clothes or say the wrong thing, you have to wait there and watch as better and cooler brands walk in." I love this example because it demonstrates how the game has changed. The consumer is in control and decides which brands it will and won't embrace. Fortunately as Pollack explains, there are guidelines to follow when engaging with iGen.

For me this book is required reading for my team of digital marketers at my firm. Anyone who truly wants to build a brand that will connect with this important demographic should read this book. It's a quick read and even contains a "Do's and Don'ts section for those who are the ultimate speed readers. What would I change? I found myself wanting to hear and understand more about the brands who are engaging iGen. Pollack includes brief sections on what's working and why but I wanted to learn more ala Jim Collins and his Good to Great series.

If you're a marketer, brand developer or innovator looking to connect with today's youth and young adults, Disrupted is your book. You won't be disappointed. I learned some valuable lessons that I will be using as we develop new digital marketing strategies for our clients.
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